So, there's a range of jobs available; such as loansharking, extortion and even prostitution. Such jobs can be found under the "The Godfather Passes You A Message" section, which have a range of jobs needed doing where you can earn promotions and even points (to get a better wealth award). On the other hand, you can PM associates and higher-ups for more personal jobs, and points earnt will be taken out of their personal currency.
So, what are you waiting for? Get to work!